Professor of Sustainable Science, Technology and Commerce
University of Michigan Ross School of BusinessEnvironmental Economics, Environmental Regulation, Greenwashing, Public Policy, regulatory policy
Lyon’s research focuses on corporate environmental information disclosure, greenwash, the causes and consequences of renewable energy policy, and voluntary programs for environmental improvement. Lyon is a leader in using economic analysis to understand corporate environmental strategy and how it is shaped by emerging government regulations, non-governmental organizations, and consumer demands. He teaches business economics and public policy topics. He holds a BSE from Princeton University and an MS and PhD from Stanford University.